Media

Comparing broadsheets and tabloids:

Minecraft audiences Factors increasing audience - - Easy to play, with no rules. - Digital convergence. - Multi-platforms. - youTubers. - Cross-media convergence. -Multiple modes. -Synergy. -Diversification. - cross-media convergence. -Multiple modes. -Synergy. -Diversification. -Regulation.

Armarni Code advert (image) This image encodes stereotypical representations of gender, with the male being represented as strong and domineering whereas the women is sexualised and less important. This is shown by the choice of camera angle, being over the shoulder of the female. She is facing away, where as the male is centre of the shot and eye level to the camera, signifying that the male is more important. The women is also wearing less clothing and is displaying  a lot of skin as well as a tattoo. These dennotations link to Zoonan's feminist theory, as it presents the female body as an object and the male body as admirable, presenting the dominant ideology of a patriarchal culture in mass media. This representation of gender in this image also links to Stuart Hall's reception

RAIL summary: Representation- How the media portray events, issues, individuals and social groups. Key terminology: Stereotype, generalisation of a group of people based on certain features  Archetype, a type of person (a perfect example) Countertype, opposite of the perfect stereotype  Ideology, a meaning/value presented or believed  Polysemic, lots of possible meanings  Semiotics, a system of meaning  Simulacrum, representation of reality  Hyper reality, enhanced reality/ media’s representation of reality (reality becomes distorted) Media theorists: Stuart Hall’s theory of representation: Hall studied representation of race, gender, class, religion in dominant mainstream media and suggests producers attempt to encode a preferred meaning, meaning is constituted by representation. Liesbet van Zoonan’s theory of feminism: In a patriarchal culture, men’s bodies are represented differently to women’s, men’s to be admired and women’s to be objectified. She suggests g