NEWS Key terms- Production = sales of newspapers are decreasing because they are expensive commodites, Large amount of material and highly trained + Educated staff. Distribution = once produced, shipped across country (Expensive), web-Based-no global boundaries free papers are booking the trend of declining. Marketing = newspapers need to market circulation/promote their brand to encourage readership. 1. Advertising on TV 2. Synergy deals with other companies Newspaper circulation- Circulation refers to the number of newspapers that have been distributed, Not those is sold. Ownership- media barons = wealthy individuals who own a paper or group of papers. Trusts = legal arrangement where finances from the owner are transferred to manage the control/running of the newspaper. Cross media conglomerates = global institutions who own numerous media outlets. These may be owned by individuals or groups.
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