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NEWS
Key terms-
Production = sales of newspapers are decreasing because they are expensive commodites, Large amount of material and highly trained + Educated staff.
Distribution = once produced, shipped across country (Expensive), web-Based-no global boundaries free papers are booking the trend of declining.
Marketing = newspapers need to market circulation/promote their brand to encourage readership.
1. Advertising on TV
2. Synergy deals with other companies

Newspaper circulation-
Circulation refers to the number of newspapers that have been distributed, Not those is sold.

 Ownership-
media barons = wealthy individuals who own a paper or group of papers.
Trusts = legal arrangement where finances from the owner are transferred to manage the control/running of the newspaper.
Cross media conglomerates = global institutions who own numerous media outlets. These may be owned by individuals or groups.

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