The rise of netflix  - cultural superpower of the world  - VHS's used to be rented  - DVD, new technology used to be mailed and sent back instead of rented  - blockbuster had money put into it by netflix, but got rejected.  - Netflix decided to make its own content. e.g house of cards remake was asociated with Netflix as a brand and gained a cult following.  - With subscribers Netflix could collect data on what people liked .  - Netflix were able to offer high budget creative freedom and gave control back to the viewer rather than the company e.g. BBC (public service broadcaster).  - spend all money on content  - too many subscribers and new content, on the rise.  - revolutuionised the way content is watched