The rise of netflix - cultural superpower of the world - VHS's used to be rented - DVD, new technology used to be mailed and sent back instead of rented - blockbuster had money put into it by netflix, but got rejected. - Netflix decided to make its own content. e.g house of cards remake was asociated with Netflix as a brand and gained a cult following. - With subscribers Netflix could collect data on what people liked . - Netflix were able to offer high budget creative freedom and gave control back to the viewer rather than the company e.g. BBC (public service broadcaster). - spend all money on content - too many subscribers and new content, on the rise. - revolutuionised the way content is watched