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The rise of netflix
- cultural superpower of the world
- VHS's used to be rented
- DVD, new technology used to be mailed and sent back instead of rented
- blockbuster had money put into it by netflix, but got rejected.
- Netflix decided to make its own content. e.g house of cards remake was asociated with Netflix as a brand and gained a cult following.
- With subscribers Netflix could collect data on what people liked .
- Netflix were able to offer high budget creative freedom and gave control back to the viewer rather than the company e.g. BBC (public service broadcaster).
- spend all money on content
- too many subscribers and new content, on the rise.
- revolutuionised the way content is watched


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