How has changing patterns of audience consumption affected radio? Refer to the BBC radio 1 breakfast show to support your answer.
Public and private radio stations make up the uk radio industry. Private radio stations such heart, capital Fm, absolute radio and smooth are all owned by global which controls most of private radio.
Public radio however, is dominated by BBC which own 11 radio stations and is a public service broadcaster meaning it is funded by the public through a yearly license fee of £154.40. As a bulb I’d service broadcaster the BBC’s channels must meet of OFCOMs six rules including impartial news and information, reflecting and representing all communities and high quality distinctive programmes .The BBC go by their reithian values of inform educate and entertain as as they aren’t driven by advertisements or profit (commercial interests) like the private sector of radio is, as it is publicly funded.
Radio 1’s breakfast show target audience is 15-29 year olds, a demographic which are listening to less and less radio due to the advancement of technology in apps like Spotify and Apple Music where personal playlists can be made. The number of 16-24 year olds reached by radio has fallen by nearly 15% in a decade. The breakfast show has 5.19 million listeners per week, yet dropped by 3.4% over 2019 according to rajar. However, at the start of 2020 many stations witnessed a decline in reach after Christmas, including the three most popular commercial breakfast stations, despite radio one which experienced growth over a quarter. Before Greg James, who is the current radio 1 breakfast show presenter, nick grimshaw was the show presenter and was replaced with Greg James he appealed more to the audience, with listeners increasing. This is an example of how radio 1 care about reputation and quality of their brand.
Radio 1 can afford to lose listeners as long as quality is maintained, as they don’t rely on making profit. Yet falling listeners hurts most radio institutions because they are commercial. For the radio one breakfast show to maintain their generation z audience who have emigrated online , programmes like the live lounge have been introduced as live music is more culturally valuable. The sounds app released in 2018 and radio 1 twitter account which recently reached 3 million followers allows radio 1 to maintain there young audience as well as being able to vertically inter grate by cross promoting across all media platforms to address falling listener figures. It is easy for BBC to maintain their quality, despite falling listeners due to its £653 million budget across all radio.
Overall changing patterns of audience consumption has not affected radio one due to its embracing of social media, through the sounds app and accounts on Twitter and instagram as well as platform expansion to promote their brand. As well as changing presenters in order to maintain quality. Being a public service broadcaster the BBC haven’t been affected by changing listener figures, differently to commercial radio stations owned by global which would be affected by decreasing listeners.
Public radio however, is dominated by BBC which own 11 radio stations and is a public service broadcaster meaning it is funded by the public through a yearly license fee of £154.40. As a bulb I’d service broadcaster the BBC’s channels must meet of OFCOMs six rules including impartial news and information, reflecting and representing all communities and high quality distinctive programmes .The BBC go by their reithian values of inform educate and entertain as as they aren’t driven by advertisements or profit (commercial interests) like the private sector of radio is, as it is publicly funded.
Radio 1’s breakfast show target audience is 15-29 year olds, a demographic which are listening to less and less radio due to the advancement of technology in apps like Spotify and Apple Music where personal playlists can be made. The number of 16-24 year olds reached by radio has fallen by nearly 15% in a decade. The breakfast show has 5.19 million listeners per week, yet dropped by 3.4% over 2019 according to rajar. However, at the start of 2020 many stations witnessed a decline in reach after Christmas, including the three most popular commercial breakfast stations, despite radio one which experienced growth over a quarter. Before Greg James, who is the current radio 1 breakfast show presenter, nick grimshaw was the show presenter and was replaced with Greg James he appealed more to the audience, with listeners increasing. This is an example of how radio 1 care about reputation and quality of their brand.
Radio 1 can afford to lose listeners as long as quality is maintained, as they don’t rely on making profit. Yet falling listeners hurts most radio institutions because they are commercial. For the radio one breakfast show to maintain their generation z audience who have emigrated online , programmes like the live lounge have been introduced as live music is more culturally valuable. The sounds app released in 2018 and radio 1 twitter account which recently reached 3 million followers allows radio 1 to maintain there young audience as well as being able to vertically inter grate by cross promoting across all media platforms to address falling listener figures. It is easy for BBC to maintain their quality, despite falling listeners due to its £653 million budget across all radio.
Overall changing patterns of audience consumption has not affected radio one due to its embracing of social media, through the sounds app and accounts on Twitter and instagram as well as platform expansion to promote their brand. As well as changing presenters in order to maintain quality. Being a public service broadcaster the BBC haven’t been affected by changing listener figures, differently to commercial radio stations owned by global which would be affected by decreasing listeners.
Really good answer. You have worked hard here, and the planning had paid off. I don't know what a bulb I'd broadcaster is though!
ReplyDeleteExcellent use of facts and stats too. Well done.
You need to be a little more specific about the specific show you have studied: you have mentioned the live lounge, but if you can talk about one piece of the audit you did which shows how the breakfast show is moving with the times, that would get you a few more marks.
Well done though, this is a good effort.
11/15