Media

 Amplify - ad agency that created the Shelter campaign Purpose of campaign to draw attention to and advertise the issue of homelessness and housing with Shelter being a charity and  not spend lots of money on marketing in comparison to commercial campaigns Audience demographic of liberals and reformers, most likely to give to Shelter as a charity limited production values, campaign focus was a poster ad plus facebook and mobile messaging lasting 6 weeks 1) The use of the colour red is significant as it connotes danger, emphasizing the severity of the issues of the charity. The colour helps create a sense of urgency and seriousness through use of dark tones, further promoting Shelters charity as a marketing point to influence it's demographic 2) Use of a Triptych (3 panels in one advert) - 3 separate images and typography (language) offers multiple scenarios. Represents different people as well as different problems in which the charity can fix. As well as this the absence of celebr

-Historical American brand - 1937 manufactured by multi national conglomerate proctor & gamble - old spice brand range includes male grooming products. -Old spice is a high street brand aimed at 18-34 year old, mass mainstream, female/male target audience (transformation rebranding from previous older 40-60 age demographic) -2010 re-branding campaign sequenced by Ad agency Wieden and Kennedy  -Introduced ex NFL player/actor Isaiah Mustafa as USP of the campaign   How is the product being represented? desirable product, the model Isaiah Mustafa embodies masculinity as well as the product old spice. True representation of the product and how to brand wants it to be conveyed and marketed How is the wearer/ purchaser being represented? desired male, the model Isaiah Mustafa embodies masculinity as well as the product old spice. Sex appeal (appeals to both sexes as purchasers). What aspect of our society or culture is being represented? Masculinity of a specific type (confident, success

 logo - handwritten, serif font signifies tradition slogan - this fact has not been fact checked, humorous product image - bottom right in the foreground, conventional of adverts font size -  typeface/font style -  shot types and angles - composition and layout - rule of thirds used, main image on the left  rule of thirds-  colour palette -bright colours, very representative of idyllic, island life/ paradise. red sticking to original brand image of old spice as a long established product. special effects/image manipulation- volcano head, sand covering the body represents model as part of the island with him as the focus. props -  location and setting - paradise/ idyllic island costume and make up -  register/mode of address- formal mode of address with a  sense of humor/irony anchorage-  intertextuality-  what media language convention do you think is most effective? composition and layout  including the rule of thirds with the product image on conventionally in the bottom right as wel