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Old Spice advert

 logo - handwritten, serif font signifies tradition

slogan - this fact has not been fact checked, humorous

product image - bottom right in the foreground, conventional of adverts

font size - 

typeface/font style - 

shot types and angles -

composition and layout - rule of thirds used, main image on the left 

rule of thirds- 

colour palette -bright colours, very representative of idyllic, island life/ paradise. red sticking to original brand image of old spice as a long established product.

special effects/image manipulation- volcano head, sand covering the body represents model as part of the island with him as the focus.

props - 

location and setting - paradise/ idyllic island

costume and make up - 

register/mode of address- formal mode of address with a  sense of humor/irony

anchorage- 

intertextuality- 


what media language convention do you think is most effective?

composition and layout  including the rule of thirds with the product image on conventionally in the bottom right as well as the model being on the left and the focal point of attention. The composition of the setting with the volcano head and idyllic island makes the model a part of the paradise-like setting as if he is a true representation of the product.

what media language technique do you think is most effective in engaging the target audience?

mode of address - The mode of address is relatively formal with well spoken language appealing to the audience as it embodies what the product is. The audience could also be appealed by the touch of humor and irony used. Still conventional of traditional old spice as an established brand, yet with a unique feature which is engaging.

Celebrity endorsement - The celebrity endorsement with Isaiah Mustafa as the model in the advertisement is engaging to a male as well as female audience as he is represented as embodying the product as well as represented as manly which is a key selling point for old spice. This is because it influences potential audiences that buying the product will make them like the celebrity which endorses the product. 



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