Why do we need to press? -Along with information papers have entertainment function, celebs/ sports etc. -We need to be informed about opinions and ideas other than our own as it provides a forum for debate. -Press are called the fourth estate, to reflect their important role in society. Why do people consume news? - diversion - Escape from routine + problems to take your mind off things. - Personal relationships - able to be a part of conversations or conversely for companionship. - Personal identity - to reinforce values of change opinions. - Information - factors which could affect you, staying up-to-date.