Skip to main content
Minecraft terminology 
Technological convergence = When a piece of hardware takes on the functions of others. An all in one device.
Production = planning, developing and making a product.
Distribution = all the processes linked to delivering the product to the audience.
Circulation = the number of copies that are sold.
Consumption equals the way products are used by the audience/consumer.
Conglomerate ownership = ownership by a company that owns numerous other companies.
Vertical integration = The merging of two businesses that are at different stages of production.
Diversification equals the process of the company and lodging or varying its range of production.



Comments

Post a Comment

Popular posts from this blog

Minecraft Audience notes

 Audience under Mojang: -Prior to Minecrafts official release, Mojang targeted a niche market of programmers and modders.  -With being produded by a small company, there was no revenue for adverstising, therefore Minecraft relied on word of mouth to circulate the game. - However Minecraft still managed to reach a fairly large audience with 16 million registered users and 4 million purchases before release in November 2011. Synergy with Sony: - In 2011 synergy with Sony allowed Minecraft to move out of it's niche market and appeal to older audiences loyal to Sony. -This meant Minecraft was now digitally convergent. Audience under Microsoft: Minecraft increased their audience through a variety of factors including: - Multiplatform  - Diversification - Digital convergence  - Cross media convergence - Synergy - Regulation - Easy to play with no rules - Multiple Modes
Post a Comment
Read more

LFTVD contexts

Historical context Stranger things- It has a nostalgia element being set in the 80s appealing to audiences who are young during this decade and has also been influenced by 80s cult films. Fear of AIDS/HIV and fear of the unknown are presented in stranger things  as they were apparent during this decade. The killing - The Nordic noir genre started to become popular. People became more interested in crime and the criminal mind as well as the idea of attack on family life rather than wholescale attack on a a city/country. Economic context Stranger things- The show is a Netflix original making it high budget, allowing money to be spent on the narrative, costume, and special effects as most of the cast were unknown. Episodes of presents different classes of wealth and the families for their households. The killing- Produced by a public service broadcaster in Denmark, then was globally distributed, broadcasted on BBC Four in the UK. Low-budget yet mass audience due to its globa...
Post a Comment
Read more

Shelter Advert

 Amplify - ad agency that created the Shelter campaign Purpose of campaign to draw attention to and advertise the issue of homelessness and housing with Shelter being a charity and  not spend lots of money on marketing in comparison to commercial campaigns Audience demographic of liberals and reformers, most likely to give to Shelter as a charity limited production values, campaign focus was a poster ad plus facebook and mobile messaging lasting 6 weeks 1) The use of the colour red is significant as it connotes danger, emphasizing the severity of the issues of the charity. The colour helps create a sense of urgency and seriousness through use of dark tones, further promoting Shelters charity as a marketing point to influence it's demographic 2) Use of a Triptych (3 panels in one advert) - 3 separate images and typography (language) offers multiple scenarios. Represents different people as well as different problems in which the charity can fix. As well as this the absence of c...
Post a Comment
Read more