Audience under Mojang:
-Prior to Minecrafts official release, Mojang targeted a niche market of programmers and modders.
-With being produded by a small company, there was no revenue for adverstising, therefore Minecraft relied on word of mouth to circulate the game.
- However Minecraft still managed to reach a fairly large audience with 16 million registered users and 4 million purchases before release in November 2011.
Synergy with Sony:
- In 2011 synergy with Sony allowed Minecraft to move out of it's niche market and appeal to older audiences loyal to Sony.
-This meant Minecraft was now digitally convergent.
Audience under Microsoft:
Minecraft increased their audience through a variety of factors including:
- Multiplatform
- Diversification
- Digital convergence
- Cross media convergence
- Synergy
- Regulation
- Easy to play with no rules
- Multiple Modes
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