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Minecraft Audience notes

 Audience under Mojang:

-Prior to Minecrafts official release, Mojang targeted a niche market of programmers and modders. 

-With being produded by a small company, there was no revenue for adverstising, therefore Minecraft relied on word of mouth to circulate the game.

- However Minecraft still managed to reach a fairly large audience with 16 million registered users and 4 million purchases before release in November 2011.

Synergy with Sony:

- In 2011 synergy with Sony allowed Minecraft to move out of it's niche market and appeal to older audiences loyal to Sony.

-This meant Minecraft was now digitally convergent.

Audience under Microsoft:


Minecraft increased their audience through a variety of factors including:

- Multiplatform 

- Diversification

- Digital convergence 

- Cross media convergence

- Synergy

- Regulation

- Easy to play with no rules

- Multiple Modes


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