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Big Issue revision

 About the Big Issue 

The magazine was launched in 1991 in response to the growing number of rough sleepers on the streets of London, by offering people the opportunity to earn a legitimate income through selling a magazine to the public. In the words of the Big Issue their mission is to dismantle poverty by creating opportunity, through self-help, social trading and business solutions. The big issue’s editorial content is often critical of bug business and banking with a focus on social and personal issues. 

  1. -The big Issue was launched in September 1991 

  1. -It is referred to as a street paper as it’s sold by vendors in streets. 

  1. -It’s motto is “a hand up not a hand out”, linking to the ethos of helping the homelessness crisis.

  1. -60% of the big issue’s audience is aged 18-49 and more likely to be a high income earner. 

  1. -Niche means a smaller, whereas mass means larger 

  1. -Although the big issue has a large age range in their audience, they can be considered to have a niche audience as they are not a mainstream magazine and specifically appeal to educated, culturally aware individuals. 

  2. -The Big Issue differs from other magazines as it is not mainstream and is a street magazine. 

  3. -The Big issue isn’t mainstream as it’s content focuses on significant issues and represents different ethnicities, genders and races. Half of it’s selling price goes directly to the vendor, as the big issue is about helping combat homelessness and unlike big businesses that own magazines to make a large profit. 

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