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Heaven music video revision

Use of location and sequence - 

The different locations seen in the heaven music video are representative of the poorer side of London linking to Emeli Sanders roots. The sequence of locations from inside to outside (streets and under a bridge) help construct emeli sandes star image as throughout the video she is acosiating herself with her roots giving her a sense of originality and relates to ordinary audiences which is unconvential of a typical pop-star. This sequence could be used to uncover the reality which isnt represented in the media.


Media language terminology - 

  • cross cutting - 12
  • close up - 5
  • tracking shot - 3
  • low angle - 9
  • rule of thirds - 7
  • dissolve -1
  • juxtaposition - 2 
  • fade - 6
  • jump cut - 11
  • graphic match - 10
  • action match - 4 
  • connotations - 8

Intended star image for Emeli sande - 

  • unique, breaks the stereotyes asociated with solo female artists
  • grounded to her roots/ home town, relatable to ordinary people
  • soulful, has deeper meaning and messages in her songs and videos.
  • socially concious
How does the video for Heaven use media language to construct Emeli Sande's star image?

Scene 1 (2.58-3.03)
  • shot type - low angles
  • editing - fade transition and overlaps of shots
  • mise en scene - sky,clouds, and sun create heaven/dreamlike imagery 
  • effect on star image - her songs relates to the imagery created in her video, therefore representing her a soulful artist.
Scene 2 (0.30-0.40)
  • shot type - change between close up and low angle, low angle could signify looking up to heaven
  • editing - fast pace, same two settings yet continuos back and forth change.
  • mise en scene - window looks out to an urban setting
  • effect on star image - in touch with religion and her beliefs giving her music a sense of purpose  as well as her roots representing her as grounded and ordinary.
Scene 3 (1.52-1.56)
  • shot type - extreme close up
  • editing - change between different part of Emeli Snders face
  • mise en scene - distinct look, bold hairstyle and dark eyemakeup
  • effect on star image - unique look establishes her star image as a new solo artist.


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