Skip to main content

How covid has impacted the Big Issue

 The big issue have set up 100 days of action to support it's regular vendors during lockdown in which they have asked TBI readers to pay subcription direct from vendors so their recieve 50% of profits, subcribe print or digitial or give a one of donation to support the brands vital work.

As a result of on going lockdowns street sales have been paused and as of April 2020 it was announced the Big Issue would be sold in stores for the first time.

Customers will be able to purchase copies in 164 Sainsbury’s stores initially, extending to 315 over the coming weeks, and 1,430 McColl’s stores, for the price of £3. The Big Issue is also going to be launching an app.

The Guardian states John Bird, founder of the big issue, said the money would be given to homeless vendors around the country, and the organisation was trying to track down around 500 sellers. It has already been in contact with 1,000 individuals.

Comments

Popular posts from this blog

The big issue research - What is the big issue?       A street newspaper. Who set it up?           Founded by John Bird and Gordon Roddick whos aim was to dismantle poverty by creating opportunity, through self-help, social trading and business solutions. When and who was it first published by?        September 1991, Dennis publishing What is it's circulation?        83,073 (UK) How is it financed?       social enterprise, funding comes directly from vendor sales. This pays for the magazine to be produced and distributed across the UK so it is available for vendors wherever they need it. (purchase for £1.25 and sell it for £2.50 How is it different to other newspapers/magazines?       Not for profit (social buisiness) What is the contents of the big issue?        political journalism, entertainment and sport. How can you buy it?...
-Historical American brand - 1937 manufactured by multi national conglomerate proctor & gamble - old spice brand range includes male grooming products. -Old spice is a high street brand aimed at 18-34 year old, mass mainstream, female/male target audience (transformation rebranding from previous older 40-60 age demographic) -2010 re-branding campaign sequenced by Ad agency Wieden and Kennedy  -Introduced ex NFL player/actor Isaiah Mustafa as USP of the campaign   How is the product being represented? desirable product, the model Isaiah Mustafa embodies masculinity as well as the product old spice. True representation of the product and how to brand wants it to be conveyed and marketed How is the wearer/ purchaser being represented? desired male, the model Isaiah Mustafa embodies masculinity as well as the product old spice. Sex appeal (appeals to both sexes as purchasers). What aspect of our society or culture is being represented? Masculinity of a specific type (conf...
Comparing broadsheets and tabloids: