Front cover 1 features images of key environmental activists in dedication to Earth Day. Issues of climate change made the feature article and front cover of the issue as it reflects the big issues socialist ethos. As well as helping to dismantle homelessness the Big issue supports positive change for the environment to make it a better place as it lies within their values. This appeals to the Big issues demographic as they are a culturally aware audience who will recognize the people featured on the cover as well as support the message about protecting the earth. Green and blue colour palete to symbolize the earth and nature linking to the cover story. Front cover 2 promotes duolingo a language app which will be recognised by the big issues educated demographic, who may speak multiple languages or interested in learning The typography reads "a hand up not a hand out", which is the big issues slogan, in multipl
Amplify - ad agency that created the Shelter campaign Purpose of campaign to draw attention to and advertise the issue of homelessness and housing with Shelter being a charity and not spend lots of money on marketing in comparison to commercial campaigns Audience demographic of liberals and reformers, most likely to give to Shelter as a charity limited production values, campaign focus was a poster ad plus facebook and mobile messaging lasting 6 weeks 1) The use of the colour red is significant as it connotes danger, emphasizing the severity of the issues of the charity. The colour helps create a sense of urgency and seriousness through use of dark tones, further promoting Shelters charity as a marketing point to influence it's demographic 2) Use of a Triptych (3 panels in one advert) - 3 separate images and typography (language) offers multiple scenarios. Represents different people as well as different problems in which the charity can fix. As well as this the absence of celebr