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Showing posts from February, 2021

Heaven music video revision

Use of location and sequence -  The different locations seen in the heaven music video are representative of the poorer side of London linking to Emeli Sanders roots. The sequence of locations from inside to outside (streets and under a bridge) help construct emeli sandes star image as throughout the video she is acosiating herself with her roots giving her a sense of originality and relates to ordinary audiences which is unconvential of a typical pop-star. This sequence could be used to uncover the reality which isnt represented in the media. Media language terminology -  cross cutting - 12 close up - 5 tracking shot - 3 low angle - 9 rule of thirds - 7 dissolve -1 juxtaposition - 2  fade - 6 jump cut - 11 graphic match - 10 action match - 4  connotations - 8 Intended star image for Emeli sande -  unique, breaks the stereotyes asociated with solo female artists grounded to her roots/ home town, relatable to ordinary people soulful, has deeper meaning and messages in her songs and vide

Minecraft Audience notes

 Audience under Mojang: -Prior to Minecrafts official release, Mojang targeted a niche market of programmers and modders.  -With being produded by a small company, there was no revenue for adverstising, therefore Minecraft relied on word of mouth to circulate the game. - However Minecraft still managed to reach a fairly large audience with 16 million registered users and 4 million purchases before release in November 2011. Synergy with Sony: - In 2011 synergy with Sony allowed Minecraft to move out of it's niche market and appeal to older audiences loyal to Sony. -This meant Minecraft was now digitally convergent. Audience under Microsoft: Minecraft increased their audience through a variety of factors including: - Multiplatform  - Diversification - Digital convergence  - Cross media convergence - Synergy - Regulation - Easy to play with no rules - Multiple Modes

Minecraft exam Question

EXPLAIN THE SIGNIFICANCE OF ECONOMIC FACTORS IN THE GAMING  INDUSTRY.  USE MINECRAFT TO SUPPORT YOUR ANSWER.  Ownership affects a products production, distribution and circulation. Specifically in the case of Minecraft when it was originally owned by creater Markus Perrson under the company Mojang a niche company with a small budget. This affected production in that it was produced to be a sandbox game and only distributed via PC. Minecraft was not officially released until November 2011, therefore was supported by word of mouth to circulate amoung the niche audience of programmers and moders. In 2012 Minecraft became multidevice available on xbox. The ownership of Minecraft changed when it was sold for $2.5 billion to microsoft, a large conglomerate in the gaming industry. under this new ownership production has changed as versions of the game on Nintendo switch and nintendo DS are available to download. With the gaming industry worth $100 billion microsoft makes up a large amount of

How covid has impacted the Big Issue

 The big issue have set up 100 days of action to support it's regular vendors during lockdown in which they have asked TBI readers to pay subcription direct from vendors so their recieve 50% of profits, subcribe print or digitial or give a one of donation to support the brands vital work. As a result of on going lockdowns street sales have been paused and as of April 2020 it was announced the Big Issue would be sold in stores for the first time. Customers will be able to purchase copies in 164 Sainsbury’s stores initially, extending to 315 over the coming weeks, and 1,430 McColl’s stores, for the price of £3. The Big Issue is also going to be launching an app. The Guardian states John Bird, founder of the big issue, said the money would be given to homeless vendors around the country, and the organisation was trying to track down around 500 sellers. It has already been in contact with 1,000 individuals.

Big issue - analysing example cover

  1- The big issue doesnt follow a particular house style, yet typically uses bright colours to create a captivating cover to appeal to it's demographic. therefore the pink and yellow colours are typical of the big issue. 2 and 3- The central image is big ben which is a symbol of London, a well known landmark, and is a sterotypical representation of England. Big ben is being broken by the typography reading "rebuild democracy" which could suggest England as a whole needs to rebuild democracy with Big ben used as a microcosm for Englands politics and society. It could also suggest London is not politically stable and there are issues within the government (this is typical to the content of the big issue as they are critical of the government). "Rebuild democracy!" could further support this as the language used presents the big issues values of holding big business and the government to account. 4- Politics has been made a big issue as it's a part of the bran